How Primer Actually Works
Adhesion, Bonding & the Science Behind a Solid Finish
If you’ve ever finished a furniture flip, stepped back proudly…
and then watched yellow spots, pink haze, or peeling paint ruin the moment — you’re not alone.
Every beginner battles bleed-through.
Every flipper eventually faces bonding failure.
And the good news? Both issues are completely fixable once you understand why they happen in the first place.
In today’s episode of Flipping Furniture for Profit, I break down:
what bleed-through actually is (in simple, non-sciencey language)
the ONE type of primer that stops it
why paint sometimes peels right off even when it “looks” like it stuck
the real reason your finish might fail — even when your prep was good
why cure time matters more than people realize
how to protect your projects (and your reputation!) with a client care sheet
when to brush primer, when to spray, and why it matters
and the safety tips every flipper should know when working with stronger primers
And yes… I share a brand-new “project disaster” story — one that teaches more in 60 seconds than a dozen how-to videos.
If you’ve ever worried about whether your paint will stick, whether your primer is strong enough, or whether you’re doing something wrong… this episode will give you total clarity and confidence.
And...if you've not yet grabbed your workbook that goes along with this Primer Power Series that pairs with all 5 episodes, you can do so now >>> ValFrania.com/PrimerWorkbook
Tap play below to listen to Episode 19.
Your future self — and your future furniture buyers — will thank you.
Blessings,





