EP57 Well, THAT Wasn’t on My List of Things to Do Today

Have you ever started the day with a perfectly reasonable to-do list, only to have something happen that threw the whole thing out the window? I recently needed to can some tomatoes before leaving on a trip. I had three jars ready, but I wanted a full canner, so I grabbed a giant can of what I thought were whole tomatoes from the pantry. It was tomato paste. I kicked myself for about thirty seconds, then figured I might as well make tomato sauce. Ten extra quarts and three canner loads later, I finally finished around midnight. So much for saving time. Furniture flipping can be a lot like that. You start with a picture in your head of what a piece will become. Then the paint doesn’t look right, a repair takes longer than expected, or you realize the design simply isn’t working. That’s what happened with a dresser … Read more

Ep56 Lime Paint — Tricky, Expensive & Absolutely Beautiful

Mineral Paint and Lime Paint: Two Names Worth a Closer Look This episode on the Flipping Furniture For Profit podcast is the second half of a two-episode look inside the paint can. In Episode 55, we talked about mineral paint—and why the word mineral doesn’t describe one universal formula. Here in Episode 56, we’re moving into lime paint: a beautiful specialty finish with plenty of movement, character, expense, and, yes, a learning curve. If you landed here from my Mineral Paint + Lime Paint poster or reel, you’re in the right place. You can explore lime paint below, then visit What Exactly Is Mineral Paint? — Episode 55 to hear the other half of the conversation.   Lime Paint: When Beautiful Wins Not every paint that creates a beautiful finish makes good business sense. I learned that while using Pure & Original Fresco lime paint on an inexpensive serving cart I’d … Read more

Ep55 What Exactly Is Mineral Paint?

Does the Paint Jar Label Tell You Exactly What’s Inside? When you’re new to furniture flipping, it’s easy to assume the name on a paint jar tells you exactly what’s inside. Mineral paint sounds pretty straightforward. It’s mineral paint, right? Well…not necessarily. One of the biggest lessons I’ve learned after years of painting furniture is that product names and marketing terms don’t always tell us everything we need to know. Two paints associated with the word mineral can have very different formulations and behave very differently on furniture. That doesn’t mean there’s anything wrong with either product. It means we need to learn to look beyond the label. A good example is Fusion Mineral Paint. Fusion explains that its binder is 100% acrylic resin while its pigments are derived from minerals. If you only saw Mineral Paint on the front of the jar, you might have assumed something different. And … Read more

Ep54 A Furniture Flipper’s Guide to Antiques: Why Is That Doll Looking at Me?

Just Because It’s Old Doesn’t Mean It’s Valuable One of the easiest assumptions to make when you’re new to furniture flipping is that old furniture must be valuable. It’s old. It’s solid. It has dovetails. Grandma had one. Surely somebody is going to pay a fortune for it. Not necessarily. One of the biggest lessons I’ve learned from buying and selling furniture is that age alone doesn’t create value. A piece may be beautifully made and more than a hundred years old and still be difficult to sell. Another piece from a much later period may have buyers fighting over it. Why? Because value needs a beholder. A buyer may care about the maker, rarity, construction, original finish or history. But ultimately, somebody has to actually want that piece enough to pay for it. That matters to furniture flippers because we have another decision to make: What should we do … Read more

Ep53 Alkyd & Urethane Paint — Pretty Is Nice, but Will It Last?

Alkyd & Urethane Paint — Pretty Is Nice, But Will It Last? Pretty furniture is easy to photograph, but the real test is what happens after it leaves your workshop. One of the most important things I’ve learned through years of painting furniture is that there isn’t one “best” paint. There’s only the paint that’s best suited to what you’re trying to accomplish. That’s why I keep coming back to this advice: Learn your products and choose according to your need at the time. Alkyd and urethane paints are a good example. Products such as Sherwin-Williams Emerald Urethane are designed to create a hard, durable finish that can stand up to frequently used and cleaned surfaces. That matters when you’re selling furniture, because your responsibility doesn’t end when you take the pretty Marketplace pictures. Your work goes home with somebody. I’ve used different paints for different projects over the years, … Read more

Ep52 Acrylic Paint — What Works, What Changes & What Lasts

Acrylic Paint: Why Knowing Your Product Matters Acrylic paint sounds simple enough, right? You see acrylic on the label and assume you know what you’re getting. Not necessarily. One of the most important things I want you to learn as a furniture artist is this: the paint family tells you where to start, but it doesn’t tell you everything you need to know about the product. Think about those little bottles of acrylic craft paint you’ve probably seen at the store. I’ve used them for stenciling and decorative details for years. They’re acrylic. But so are some coatings specifically formulated to stand up to the everyday wear and tear we expect from furniture. In fact, professional wood coatings can use acrylics, polyurethane dispersions and blends of resin technologies to achieve different performance characteristics. Those products aren’t interchangeable just because they share the word acrylic. That’s why I’m always telling you … Read more

Ep48 Come Into the Workshop and We’ll Open Up My Paint Cabinet

Come Into the Workshop and We’ll Open Up My Workshop. One of the most common questions I hear is, “What’s the best paint?” It’s a good question—but it isn’t always the best place to start. After many years of painting furniture, I’ve realized something. I rarely think in terms of individual products anymore. Instead, I think more about what my end game is – and that usually revolves around paint families. That simple shift has made choosing products much easier. Instead of trying to memorize dozens of brand names, I first ask what kind of finish I’m trying to achieve. Once I understand the characteristics of a particular paint family, choosing a specific product or brand becomes much more straightforward. It’s a little like walking through a garden center. If you’re looking for tomatoes, you don’t begin by comparing every plant in the greenhouse. You first head to the vegetable … Read more

Ep44 Turn Right in 500 Feet… Recalculating…

Turn Right in 500 Feet… Recalculating… Have you ever noticed that your GPS rarely shows you the entire trip? It tells you the next turn. Then after you make that turn, it gives you the next one. If you miss a turn, it doesn’t panic. It simply says, “Recalculating.” I’ve been thinking about that lately because furniture flipping feels a lot like that right now. The market has changed. Marketing has changed. Technology has changed. Many flippers—especially beginners—feel overwhelmed trying to figure out what they should do next. The truth is, we often want a complete roadmap before we take action. We want to know exactly how things will work out before we buy the furniture, create the listing, launch the business, or try something new. But life rarely works that way. Over the years I’ve discovered that God often guides us much like a GPS. He doesn’t always show … Read more

Ep42 The Roads Changed. So I Changed How I Drove.

The Roads Changed. So I Changed How I Drove. | Adapting to Change as a Furniture Flipper New to flipping? Start here: ValFrania.com/LearnToFlip The Best Time to Prepare Isn’t During the Blizzard The world changes fast. Technology changes. Marketing changes. Buyer behavior changes. New tools appear almost overnight. It can feel overwhelming trying to figure out what you should be learning next. The truth is, most of us wait until we have a problem before we start looking for a solution. I learned years ago that preparation is much easier than panic. When I worked as a nanny in Wisconsin, winter driving was simply part of life. Snow-covered roads, icy hills, and deep drifts weren’t unusual. The drivers who struggled the most weren’t necessarily bad drivers. Often, they just weren’t prepared for the conditions they were facing.   Furniture flipping is similar. Many beginners focus on learning how to paint, … Read more

Ep40 The Topcoat Tango: Let’s Finish This Dance

New to flipping? Start here: ValFrania.com/LearnToFlip   Why Beginners Struggle So Much With Topcoats There’s a moment almost every furniture flipper experiences eventually. You finish painting the piece. You love how it looks. Everything feels great… and then suddenly the topcoat enters the chat and your blood pressure rises immediately.   That’s exactly what I talked about in this week’s podcast episode: The Topcoat Tango: Let’s Finish This Dance Prefer to listen? Hit play below. One of the biggest mindset shifts I had over the years was realizing that many finishing problems weren’t actually caused by the poly itself. A lot of the frustration came from overworking the finish, using the wrong applicators, rushing the process, or reacting emotionally every time the product looked slightly imperfect for ten seconds. That changed everything for me. Once you begin understanding how products behave, you stop panicking over every little streak, bubble, or … Read more