DIY

Ep20 The Technical Side of Primer — Resins, Stain-Blocking Chemistry & What Really Creates a Durable Finish

The Technical Side of Primer Resins, Stain-Blocking Chemistry & What Really Creates a Durable Finish Welcome to the 5th and final part of the Primer Power Series. I’m glad you are here and hope you’ve benefitted from the series. If you thought primer was just “that stuff you put on before paint,” Episode 20 of Flipping Furniture for Profit is about to blow your mind — in the best way. This episode dives into the technical side of primer: resins, solvents, stain-blocking chemistry, bonding strength, and what really makes a finish durable (or not). It’s nerdy… in a fun way.It’s advanced… but still totally understandable.And yes — even seasoned flippers will learn something they’ve never heard before. You’ll finally understand why some primers cure harder, why some block stains better, why adhesion varies, and why your finish sometimes behaves like an angel… or like a toddler with glitter. Click below … Read more

Ep 19: How Primer Actually Works — Adhesion, Bonding & the Science Behind a Solid Finish

How Primer Actually Works Adhesion, Bonding & the Science Behind a Solid Finish If you’ve ever finished a furniture flip, stepped back proudly…and then watched yellow spots, pink haze, or peeling paint ruin the moment — you’re not alone. Every beginner battles bleed-through.Every flipper eventually faces bonding failure.And the good news? Both issues are completely fixable once you understand why they happen in the first place. In today’s episode of Flipping Furniture for Profit, I break down: what bleed-through actually is (in simple, non-sciencey language) the ONE type of primer that stops it why paint sometimes peels right off even when it “looks” like it stuck the real reason your finish might fail — even when your prep was good why cure time matters more than people realize how to protect your projects (and your reputation!) with a client care sheet when to brush primer, when to spray, and why … Read more

Ep18: How to Pick the Right Primer For Your Piece (A Simple Decision Formula)

How to Pick the Right Primer for Your Pieces A Simple Decision Formula Picking the right primer shouldn’t feel like a pop quiz — but for most beginners, it does. In Episode 18 of Flipping Furniture for Profit, I walk you through a simple decision formula that shows you exactly which primer to use and why. No more guessing, no more hoping, and no more standing in the paint aisle wondering if you’re about to make a very expensive mistake. You’ll learn how to size up your piece, spot red flags, and choose the primer that gives you the best adhesion, stain-blocking, and long-term results… all without overthinking it. And because you shouldn’t have to pause the episode every twelve seconds to write something down, the Primer Power Workbook pairs perfectly with this lesson. Grab it, print it, and pretend you always knew this stuff. Your secret’s safe with me. … Read more

Ep17: The 5 Types of Primer Every Furniture Artist Should Know

Which Primer Will Work Best for Your Project? The 5 Types of Primer Every Furniture Artist Should Know Primer shouldn’t feel like a trip through a chemistry lab — but sometimes the names alone can twist your tongue! In Episode 17 of Flipping Furniture for Profit, I break down the five primer types every flipper runs into and explain what each one actually does in real-life projects. You’ll finally understand which primer helps with adhesion, which one stops bleed-through, which one blocks stains, and which one is your best friend when nothing else seems to work. And yes… by the end you’ll be able to say “shellac-based stain-blocking primer” with confidence (maybe even twice in a row). I created a free workbook to go with the series — because teaching is my love language. Click the link to request the workbook >>> ValFrania.com/PrimerWorkbook Click below to listen to Episode 17 … Read more

Ep16: The Beginner’s Guide to Primer — When You Need It… and When You Don’t

If you’ve ever stood over a piece of furniture wondering, “Do I really need primer… or is this just one more thing people say I should do?” — this episode is your new best friend. Episode 16 of Flipping Furniture for Profit kicks off the Primer Power Series with a clear, beginner-friendly breakdown of when primer is essential — and when you can skip it without guilt (or fear… or a paint-peeling disaster). You’ll hear real stories from my early projects, simple guidelines you can use today, and a few “learned it the hard way so you don’t have to” moments that might make you laugh… or nod a little too hard. And because I know you don’t want to listen with a pen clenched in your hand, I put together a companion workbook for the whole 5-part series. It lets you relax and enjoy the episodes — then flip … Read more

From a Green Ceiling Fan to a Full-Time Business: How Furniture Flipping Blueprint Was Born

From a Green Ceiling Fan to a Full-Time Business: How the Furniture Flipping Blueprint Was Born By Val Frania The Spark That Started It All I never imagined that a green ceiling fan would change the course of my life. Years ago, my husband and I went to visit a former youth pastor at his new home in Kalamazoo. He proudly gave us a tour, and when we stepped into the kitchen, I stopped in my tracks. There it was — a grass-green ceiling fan. When I asked about it, he smiled and said, “Oh, I spray painted it to match the wallpaper.” Spray painted it. I’d never even considered doing something like that. Then he showed us a couple of end tables he’d repainted, and that was it — the wheels in my head started turning. I didn’t know it then, but that moment planted a seed that would … Read more

From Grime to Gorgeous: A Must Have Furniture Flipping Cleaning Routine

It’s Not the Paint’s Fault — It’s Yours (and I Say That with Love ) Let’s be honest for a second. We’ve all had one of those “what in the world happened here?!” moments while flipping furniture. You’ve cleaned (well, sort of), painted your heart out, maybe even top-coated like a pro… and then, a few days later, you notice peeling, bubbling, or weird streaks that make you want to cry into your paintbrush. The first thought? “It must be the paint!” Then we blame the poly, the brush, the humidity, the alignment of the moon… anything but what’s really to blame: Skipping steps during prep. I say this with love, friend — your paint didn’t fail you. Your prep did. If you prefer to listen rather than ready the podcast episode is below, just click to listen… Prep Isn’t Glamorous… But It’s Everything I get it. Cleaning and sanding … Read more

Should We Paint Antiques?

Would you prefer to listen? >>> Flipping Furniture for Profit podcast, Episode #7 from October, 2025: This post is from 2017 when there was (and probably still is) a common thread running through social media: “NO! Don’t paint that! It’s an antique. You will ruin it!” OR, “Nobody wants antiques any more. Paint it, make it beautiful again.” Who is right? Let’s look for a minute at a little bit of history, specifically, Colonial America…   At 6:30 this morning, I woke up and said, “Hey, Siri. What time is it?” The lovely British accent came back at me and said, “It’s 6:31, way too early.”   As per usual I grabbed my phone to check my messages on the Forum to see if there were any fires to put out and saw a screenshot from my DH about another debate going on regarding antiques. Oh, boy. Here we go … Read more

Flipping Furniture for Profit Podcast: Thank You for a Successful Launch Week

What a Week! Thank You for Making the Podcast Launch So Special Wow… what an incredible week it’s been! Just a few days ago, I launched the Flipping Furniture for Profit Podcast, and I can’t even begin to tell you how grateful I am for the support, encouragement, and excitement you’ve shown. From sweet messages to kind shares on social media and offers to join me, you’ve made this launch week one I’ll never forget. If you haven’t tuned in yet—don’t worry, it’s not too late! The first three episodes are live and ready for you: Episode 1: We All Start at the Beginning – My story of how (and why) I started flipping, and why it matters for you. Episode 2: 3 Easy Flips You Can Do This Weekend – Simple projects to help you grab a quick win and build confidence right away. Episode 3: Top 5 Mistakes … Read more

Tomorrow’s the Big Day 🎉 My Podcast Launches!

Tomorrow’s the Big Day My Podcast Launches! I’ve been hinting at it all over cyberspace… and now it’s almost here. Tomorrow, I’m officially launching the FlippingFurniture for Profit Podcast—a place where beginner flippers can get simple, step-by-step help to start their flipping journey with confidence. To kick things off, I’m releasing not just one… but three episodes right out of the gate: Episode 1: We All Start at the BeginningI share how and why I got started flipping, what I’ve learned along the way, and why I’m so passionate about helping you build your own flipping journey. Episode 2: 3 Easy Flips You Can Do This WeekendYou don’t need a workshop full of tools or tons of experience to start. These simple flips will give you a quick win (and maybe even some quick profit!). Episode 3: Top 5 Mistakes New Flippers Make (and How to Avoid Them)Learn the pitfalls … Read more

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