painting furniture

Ep53 Alkyd & Urethane Paint — Pretty Is Nice, but Will It Last?

Alkyd & Urethane Paint — Pretty Is Nice, But Will It Last? Pretty furniture is easy to photograph, but the real test is what happens after it leaves your workshop. One of the most important things I’ve learned through years of painting furniture is that there isn’t one “best” paint. There’s only the paint that’s best suited to what you’re trying to accomplish. That’s why I keep coming back to this advice: Learn your products and choose according to your need at the time. Alkyd and urethane paints are a good example. Products such as Sherwin-Williams Emerald Urethane are designed to create a hard, durable finish that can stand up to frequently used and cleaned surfaces. That matters when you’re selling furniture, because your responsibility doesn’t end when you take the pretty Marketplace pictures. Your work goes home with somebody. I’ve used different paints for different projects over the years, … Read more

Ep52 Acrylic Paint — What Works, What Changes & What Lasts

Acrylic Paint: Why Knowing Your Product Matters Acrylic paint sounds simple enough, right? You see acrylic on the label and assume you know what you’re getting. Not necessarily. One of the most important things I want you to learn as a furniture artist is this: the paint family tells you where to start, but it doesn’t tell you everything you need to know about the product. Think about those little bottles of acrylic craft paint you’ve probably seen at the store. I’ve used them for stenciling and decorative details for years. They’re acrylic. But so are some coatings specifically formulated to stand up to the everyday wear and tear we expect from furniture. In fact, professional wood coatings can use acrylics, polyurethane dispersions and blends of resin technologies to achieve different performance characteristics. Those products aren’t interchangeable just because they share the word acrylic. That’s why I’m always telling you … Read more

Ep51 Chalk-Type Paint — Loved by Some, Hated by Others, but Still On My Shelf

There was a time when chalk-type paint seemed to be everywhere. If you painted furniture, chances are you had a can or two sitting on your shelf. Today? Well…people have opinions. Some furniture painters still love it. Others wouldn’t touch it. Me? I still have it on my shelf, and there’s a pretty simple reason why. I know what it’s going to do. After you’ve painted enough furniture, you begin to get acquainted with your products. You learn which paints level beautifully, which ones need a little extra help, which ones work well for certain projects, and which ones you’d just as soon leave sitting on the shelf. I call that getting to “no-brainer land.” It doesn’t mean you’ve found the perfect paint. I don’t think there is one. It means you’ve gained enough experience that you don’t have to hold a committee meeting with yourself every time you open … Read more

Ep31 When Facebook Changes the Rules: What Furniture Flippers Need to Know

When Facebook Changes the Rules: What Furniture Flippers Need to Know Facebook Marketplace has become one of the most powerful tools available to furniture flippers. For most of us, it’s the primary place where we connect with buyers and sell our pieces. But because Facebook is a platform we don’t own or control, it’s important to understand that the rules can change at any time. You can listen to the episode below from my FlippingFurnitureForProfit podcast Recently I received notifications from Facebook saying my profile didn’t qualify for recommendation and that my reach might be affected. The post that triggered the notification had been shared months earlier and had nothing to do with selling furniture. That prompted me to take a deeper look into how social media platforms actually work – mainly, the algorithm. Most moderation decisions are automated Platforms like Facebook manage billions of posts every day. Because of … Read more

Ep27 How Do We Keep Creating When Life Is Full?

Is your life as full as mine? For many beginners, procrastination comes from trying to do everything — learn all the techniques, follow all the advice, keep up with everyone else, and still manage a full life.  It’s easy to fall into that with all the pressures this world brings us. In this podcast episode, I talk about why simplification is often the missing piece. Instead of waiting for perfect conditions or long stretches of free time, I share how small, intentional steps — even ten or fifteen minutes a day — can move projects forward steadily. Creativity doesn’t require domination of your schedule. It thrives when we give it permission to exist inside real life. If you’ve felt like you are always running out of time and your flipping suffers, this episode is for you. Listen to the full episode below. Binge listener? Go here: FlippingFurnitureForProfitPodcast.com Thanks for visiting,

Ep20 The Technical Side of Primer — Resins, Stain-Blocking Chemistry & What Really Creates a Durable Finish

The Technical Side of Primer Resins, Stain-Blocking Chemistry & What Really Creates a Durable Finish Welcome to the 5th and final part of the Primer Power Series. I’m glad you are here and hope you’ve benefitted from the series. If you thought primer was just “that stuff you put on before paint,” Episode 20 of Flipping Furniture for Profit is about to blow your mind — in the best way. This episode dives into the technical side of primer: resins, solvents, stain-blocking chemistry, bonding strength, and what really makes a finish durable (or not). It’s nerdy… in a fun way.It’s advanced… but still totally understandable.And yes — even seasoned flippers will learn something they’ve never heard before. You’ll finally understand why some primers cure harder, why some block stains better, why adhesion varies, and why your finish sometimes behaves like an angel… or like a toddler with glitter. Click below … Read more

Ep 19: How Primer Actually Works — Adhesion, Bonding & the Science Behind a Solid Finish

How Primer Actually Works Adhesion, Bonding & the Science Behind a Solid Finish If you’ve ever finished a furniture flip, stepped back proudly…and then watched yellow spots, pink haze, or peeling paint ruin the moment — you’re not alone. Every beginner battles bleed-through.Every flipper eventually faces bonding failure.And the good news? Both issues are completely fixable once you understand why they happen in the first place. In today’s episode of Flipping Furniture for Profit, I break down: what bleed-through actually is (in simple, non-sciencey language) the ONE type of primer that stops it why paint sometimes peels right off even when it “looks” like it stuck the real reason your finish might fail — even when your prep was good why cure time matters more than people realize how to protect your projects (and your reputation!) with a client care sheet when to brush primer, when to spray, and why … Read more

Ep17: The 5 Types of Primer Every Furniture Artist Should Know

Which Primer Will Work Best for Your Project? The 5 Types of Primer Every Furniture Artist Should Know Primer shouldn’t feel like a trip through a chemistry lab — but sometimes the names alone can twist your tongue! In Episode 17 of Flipping Furniture for Profit, I break down the five primer types every flipper runs into and explain what each one actually does in real-life projects. You’ll finally understand which primer helps with adhesion, which one stops bleed-through, which one blocks stains, and which one is your best friend when nothing else seems to work. And yes… by the end you’ll be able to say “shellac-based stain-blocking primer” with confidence (maybe even twice in a row). I created a free workbook to go with the series — because teaching is my love language. Click the link to request the workbook >>> ValFrania.com/PrimerWorkbook Click below to listen to Episode 17 … Read more

Ep16: The Beginner’s Guide to Primer — When You Need It… and When You Don’t

If you’ve ever stood over a piece of furniture wondering, “Do I really need primer… or is this just one more thing people say I should do?” — this episode is your new best friend. Episode 16 of Flipping Furniture for Profit kicks off the Primer Power Series with a clear, beginner-friendly breakdown of when primer is essential — and when you can skip it without guilt (or fear… or a paint-peeling disaster). You’ll hear real stories from my early projects, simple guidelines you can use today, and a few “learned it the hard way so you don’t have to” moments that might make you laugh… or nod a little too hard. And because I know you don’t want to listen with a pen clenched in your hand, I put together a companion workbook for the whole 5-part series. It lets you relax and enjoy the episodes — then flip … Read more

Furniture Flipping for Beginners: The Hidden Opportunity Most People Miss

What If the Next Piece You Flip Could Change Everything? There’s something about standing in front of an old, tired dresser that stirs up both excitement and doubt. You can see what it could be – even if no one else can. You imagine the color, the finish, the new hardware. But right behind that spark of creativity comes the little whisper: “Can I really do this? Will anyone even care?” That’s how my journey started — brush in hand, heart pounding, not sure if I was making a masterpiece or a mess. And if you’ve ever felt that same tug of what if, this one’s for you. The Power of Possibility Furniture flipping isn’t just about paint and sandpaper — it’s about potential. Every piece has it. And so do you. But before you can see transformation in your work, you have to see opportunity in yourself. When I … Read more