Ep20 The Technical Side of Primer — Resins, Stain-Blocking Chemistry & What Really Creates a Durable Finish

The Technical Side of Primer Resins, Stain-Blocking Chemistry & What Really Creates a Durable Finish Welcome to the 5th and final part of the Primer Power Series. I’m glad you are here and hope you’ve benefitted from the series. If you thought primer was just “that stuff you put on before paint,” Episode 20 of Flipping Furniture for Profit is about to blow your mind — in the best way. This episode dives into the technical side of primer: resins, solvents, stain-blocking chemistry, bonding strength, and what really makes a finish durable (or not). It’s nerdy… in a fun way.It’s advanced… but still totally understandable.And yes — even seasoned flippers will learn something they’ve never heard before. You’ll finally understand why some primers cure harder, why some block stains better, why adhesion varies, and why your finish sometimes behaves like an angel… or like a toddler with glitter. Click below … Read more

Ep 19: How Primer Actually Works — Adhesion, Bonding & the Science Behind a Solid Finish

How Primer Actually Works Adhesion, Bonding & the Science Behind a Solid Finish If you’ve ever finished a furniture flip, stepped back proudly…and then watched yellow spots, pink haze, or peeling paint ruin the moment — you’re not alone. Every beginner battles bleed-through.Every flipper eventually faces bonding failure.And the good news? Both issues are completely fixable once you understand why they happen in the first place. In today’s episode of Flipping Furniture for Profit, I break down: what bleed-through actually is (in simple, non-sciencey language) the ONE type of primer that stops it why paint sometimes peels right off even when it “looks” like it stuck the real reason your finish might fail — even when your prep was good why cure time matters more than people realize how to protect your projects (and your reputation!) with a client care sheet when to brush primer, when to spray, and why … Read more

Ep17: The 5 Types of Primer Every Furniture Artist Should Know

Which Primer Will Work Best for Your Project? The 5 Types of Primer Every Furniture Artist Should Know Primer shouldn’t feel like a trip through a chemistry lab — but sometimes the names alone can twist your tongue! In Episode 17 of Flipping Furniture for Profit, I break down the five primer types every flipper runs into and explain what each one actually does in real-life projects. You’ll finally understand which primer helps with adhesion, which one stops bleed-through, which one blocks stains, and which one is your best friend when nothing else seems to work. And yes… by the end you’ll be able to say “shellac-based stain-blocking primer” with confidence (maybe even twice in a row). I created a free workbook to go with the series — because teaching is my love language. Click the link to request the workbook >>> ValFrania.com/PrimerWorkbook Click below to listen to Episode 17 … Read more

Ep16: The Beginner’s Guide to Primer — When You Need It… and When You Don’t

If you’ve ever stood over a piece of furniture wondering, “Do I really need primer… or is this just one more thing people say I should do?” — this episode is your new best friend. Episode 16 of Flipping Furniture for Profit kicks off the Primer Power Series with a clear, beginner-friendly breakdown of when primer is essential — and when you can skip it without guilt (or fear… or a paint-peeling disaster). You’ll hear real stories from my early projects, simple guidelines you can use today, and a few “learned it the hard way so you don’t have to” moments that might make you laugh… or nod a little too hard. And because I know you don’t want to listen with a pen clenched in your hand, I put together a companion workbook for the whole 5-part series. It lets you relax and enjoy the episodes — then flip … Read more

The Real Me (Unedited): When Everything Went Wrong… and God Used It Anyway

The Real Me (Unedited): When Everything Went Wrong… and God Used It Anyway Sometimes the most honest moments happen when everything goes wrong.Today, right in the middle of launch week, my teleprompter died — completely. It froze, jumped, shut off, and refused to cooperate.And instead of rerecording a polished version of my story…I hit record anyway. What came out was the unedited, unfiltered, real version of who I am,why I mentor beginner furniture flippers,and how God has woven every chapter of my life into this calling. No fancy cuts.No retakes.Just the truth. If you’ve ever felt overwhelmed, discouraged, or unsure of your next step,I hope this video meets you right where you are today. 💛  Watch the Real Me video below 👇 Want more encouragement as you start flipping? If you’d like to dive deeper into the opportunity, the transformation,and the ownership side of flipping furniture,I’d love to send you … Read more

Furniture Flipping Confidence: How to Step into Your Identity as a Furniture Artist | Val Frania

You’re Not Just a Flipper — You’re a Furniture Artist There’s a moment in every creative journey when you realize you’re no longer “just trying this out.” You’re doing it. You’re creating. You’re growing. You’re building something that matters. And if you’ve been flipping for a while — maybe quietly, between errands or after work — this is your reminder: You are a furniture artist. Owning Your Craft For years, I introduced myself as “someone who paints furniture.” But the more I poured my heart into each piece — sketching ideas, choosing color palettes, learning finishes, photographing my work — the more I realized: This wasn’t just a hobby. I was and entrepreneur with a solid business. Ownership didn’t happen overnight. It came in layers — much like a good paint job. Confidence, consistency, and community all played a part. Here’s what I’ve learned along the way: 5 Ways to … Read more

Furniture Flipping Transformation: How One Flipper Turned Her Hobby into a Thriving Business | Val Frania

From Hobbyist to Confident Artist — How Beverly Found Her Spark Every once in a while, I meet someone who reminds me why I do what I do. Her name is Beverly. When she joined the Furniture Flipping Blueprint, she wasn’t new to painting — but she was new to believing she could actually call herself an artist. She had talent, she had drive, and she had a deep love for creating beautiful things. But like so many of us, she also had doubts whispering, “Am I really good enough?” The Turning Point Instead of giving in to those doubts, Beverly decided to dig in. She studied. She practiced. She watched videos, tried new techniques, and shared her progress with our community. What happened next was more than just improvement — it was transformation. Her work began to shine with confidence. She started selling regularly, connecting with buyers who loved … Read more

From a Green Ceiling Fan to a Full-Time Business: How Furniture Flipping Blueprint Was Born

From a Green Ceiling Fan to a Full-Time Business: How the Furniture Flipping Blueprint Was Born By Val Frania The Spark That Started It All I never imagined that a green ceiling fan would change the course of my life. Years ago, my husband and I went to visit a former youth pastor at his new home in Kalamazoo. He proudly gave us a tour, and when we stepped into the kitchen, I stopped in my tracks. There it was — a grass-green ceiling fan. When I asked about it, he smiled and said, “Oh, I spray painted it to match the wallpaper.” Spray painted it. I’d never even considered doing something like that. Then he showed us a couple of end tables he’d repainted, and that was it — the wheels in my head started turning. I didn’t know it then, but that moment planted a seed that would … Read more

Furniture Flipping for Beginners: The Hidden Opportunity Most People Miss

What If the Next Piece You Flip Could Change Everything? There’s something about standing in front of an old, tired dresser that stirs up both excitement and doubt. You can see what it could be – even if no one else can. You imagine the color, the finish, the new hardware. But right behind that spark of creativity comes the little whisper: “Can I really do this? Will anyone even care?” That’s how my journey started — brush in hand, heart pounding, not sure if I was making a masterpiece or a mess. And if you’ve ever felt that same tug of what if, this one’s for you. The Power of Possibility Furniture flipping isn’t just about paint and sandpaper — it’s about potential. Every piece has it. And so do you. But before you can see transformation in your work, you have to see opportunity in yourself. When I … Read more

Why I Created the Flip Forward Series (and what it means to you)

For every furniture flipper who’s ever stared at a project and thought, “What if I mess it up?”  this one’s for you.  When Doubt Creeps In I still remember standing in my basement, staring at that old baby dresser with stenciled teddy bears. It had been relegated to the basement a few years back to hold my old patterns and stencils. I was too attached to get rid of it, but sad to see something we’d used for years in the nursery sit gathering dust. It was full of memories just like the pieces we flip, except this was personal. I had the desire, the vision… but absolutely no confidence. I bought lots of cans of spray paint – because that’s what someone told me they used to update their end tables. I had no idea where to start – but I had DH haul it upstairs anyway – I … Read more

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